The company is focusing on creating highly personalised customer experiences – across channels and at scale.
The beauty giant is deploying the SAS Customer Intelligence 360 engagement platform to support its marketing technology needs. With more than 95 per cent sales penetration and 34 million active members in its Ultamate Rewards Program loyalty offering, the company sought a solution to manage high volumes of critical customer-level data.
Ulta Beauty leverages SAS Customer Intelligence 360 to manage a variety of marketing and customer engagement programs, including credit, loyalty, customer insights, and surveys. To date, the company says it has seen significant results in three core areas: automation, participation and retention. By automating aspects of creation and execution, multilevel customer journeys that used to take days can now be finalised in minutes or hours.
“Helping our loyal guests find beauty favourites and experiences tailored to their wants, needs and values in a timely fashion creates an even more satisfying shopping environment,” said Kelly Mahoney, VP of Member Marketing at Ulta Beauty. “The combination of cutting-edge analytics, advanced CRM capabilities and deep retail industry expertise that SAS brings to our partnership elevates our efforts to truly personalise each customer journey.”
