The new store, which is situated at 39 Avenue Montaigne, occupies an area of 153sq m and will combine the sleek layout of a contemporary retail space with the materiality of a residence.
The flagship, which occupies the ground level of one of the two Paco Rabanne Paris offices, operates as a physical framework that complements the direct-to-consumer experience online and helps to sustain business growth.
The centrepiece of the store is a custom island is pale resin and striated marble by award-winning Dutch designer Sabine Marcelis and there is also a place to debut various Paco Rabanne capsule collections, activations and exclusives, such as iconic 1969 bag spray-painted to celebrate the opening.
Bastien Daguzan, CEO, says: “We are thrilled to debut a global flagship in the heart of Paris that expresses our brand universe. As we expand further with our direct-to-consumer strategy, it is equally important to propose a physical environment to experience our latest collections, capsules and iconic collections. This will further complement our online business, which currently represents 60 per cent of sales.”
