Saudi Fund Signs Deal to Build New Tourism Project

The Tourism Development Fund has inked a deal with Al-Ameen Real Estate for a new mixed-use development in Taif, KSA.

The partnership with Al-Ameen Real Estate, part of Al Nahla Group, will see the pair a launch a $80M project in Taif. Called Taif Front, the new 100,000sq m mixed-use destination will be situated in the heart of the region in the Al Khalidiyyah district. It will feature upscale accommodation with more than 150 keys, premium retail and entertainment offerings as well as F&B outlets.

The project will be designed to reflect Taif’s reputation as one of Saudi Arabia’s leading summer destinations. It will bring together significant outdoor space, retail and entertainment offerings in an effort to attract both domestic and international tourists, according to a statement issued. The project will also be home to shopping centres with large international flagship stores, as well as a boulevard that will offer a number of top brands for shoppers.

Chief Executive Officer, Tourism Development Fund, Qusai Al-Fakhri, said: “This signature mixed-use destination in Taif reflects our commitment to developing untapped tourism destinations in line with the National Tourism Strategy. With its ideal climate and strong agriculture industry, Taif is in a prime position for development, and we look forward to providing local and international tourists with best-in-class offerings to enhance the region’s tourism offerings.”

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