Totalling over 8,000sq ft, each operator adds a unique dimension to Seven Dials’ diverse F&B offering, solidifying it as the West End’s go-to dining destination for the culinary curious.
Shaftesbury has today announced that six new food and beverage brands have signed or are set to join, the Seven Dials community: WatchHouse, ANITA, and a debut London flagship restaurant from Aspirational Brandstake space on upper St Martin’s Lane, whilst Chai Guys, From The AshesBBQ, and Longboys join the line-up of traders in Seven Dials Market.
Set to be revealed in March, Aspirational Brands has selected Upper St Martins Lane for their first flagship modern British themed restaurant in London. This new concept, the name yet to be announced, will offer an extensive all-day dining menu, coupled with a large selection of fine wines, spirits and expertly crafted botanical cocktails. From premium bar bites to elevated gastro options, the new concept will span three floors, total just over 5,000sq ft and have a dedicated al fresco dining area, contributing to Seven Dials’ all-day, all-season restaurant offering.
Adding to the line-up on St Martin’s Lane at the end of April, is the UK debut for boutique ice cream parlour, ANITA. With Mediterranean origins and being renowned for its all-natural and homemade range, ANITA will serve over 150 different flavours of refreshing ice cream, sorbet, and frozen yoghurts, with organic sugar-free, vegan, and soy-based varieties. The 1,000 sq ft space also offers sweet toppings and freshly baked waffles, providing guests with a truly unique gelateria experience.
Modern coffee pioneer, WatchHouse, which opened a two-floor, 1,900 sq ft coffee and brunch venue on St Martin’s Lane last month, encompasses the brand’s Modern Coffee experience and serves as a sophisticated yet comfortable retreat. Designed in-house with the help of Deidra Hodgson, the site also incorporates a bespoke retail area for coffee and brew kits, designed to provide an engaging and integrated visitor experience.
