The beloved-department store company has partnered with styling technology company Wishi to create Saks Stylist.
Saks Stylist is available on both Saks.com and the retailer’s mobile app and after shoppers take a brief quiz, they will be matching with a personal stylist who will provide them with tailored recommendations within a day. Upon receiving their options, customers can share feedback with their stylist, who can then change the selections as needed.
As retailers compete for online customers, they continue to add personal touches to their services. Alongside Saks, Macy’s and David’s Bridal have introduced personalised styling services for customers recently.
“Personal styling and shopping are a vital part of the Saks Fifth Avenue experience, and now we’re excited to introduce Saks Stylist on our platform,” Emily Essner, Chief Marketing Officer, Saks, said in a statement. “With this latest innovation, we’re transforming these services to be more accessible to our customers. Further, we’re providing personalized, curated recommendations from expert stylists to match every customer’s style.”
