Lush Leicester, which has relocated to Highcross Shopping Centre, is the third shop across the UK&I and Europe to reopen with a new customer journey concept.
With the new store concept and the ease of shopping in mind, the customer experience will be much clearer. The new customer journey concept showcases product category areas of Fresh haircare and skincare, ‘Bathing’ (shower, soap and bath), and ‘Gifting’ – each with their own identity.
The new shop concept also allows customers to easily pick up a varied selection of fresh handmade cosmetics including an array of seasonal gifts in the lead up to Valentine’s Day. The ‘Gifting’ area will feature traditional ethical gifts, bespoke gifting, fragrance gifts and alternative packaging options including Lush Knot Wraps.
“I am extremely excited to be relocating our store and becoming a part of the Highcross family. Whilst it has been wonderful to watch the business grow in the location of Gallowtree Gate, I can’t wait for Lush Leicester to become even more of a hub for the community in the new location – having more visibility for the brand, greater access and a larger store for our customers to shop in,” said Sophie Perry, Lush Leicester Shop Manager.
