Lincoln Holding Group has announced plans to expand its La Serre brand, a Parisian style all-day dining concept.
The group has announced that it intends to open more than 30 locations across the globe this year, including sites in the UAE, Qatar, Saudi Arabia, Egypt, the United Kingdom and France, including a prominent spot in Saint Tropez.
La Serre is one of Dubai’s most trusted eateries due to its Parisian vibes and its award-winning French cuisine. Designed to simulate walking into a bistro and boulangerie in the heart of Paris, La Serre is known and famed for its modern ambience steeped in tradition. Guests arriving at the restaurant will be greeted in French and offered an attentive service making them feel at home.
Ralph Homer, CEO and Founder of Lincoln Holding Group, said: “At La Serre, we focus on every detail. We don’t stay static. We keep on moving and excelling. It’s hard work and can be bittersweet. We go out into the market, see who is the best and try to beat them. I believe our success is not only about the product. It goes beyond – from the ambience to the music, the walls, the flooring and the tables. Then there are the people. You can’t operate food and beverage without heart. They are the dynamo, the engine that runs the business and our industry.”
