The Italian clothing and accessories brand Moorer continues its expansion path in China after its debut in Shenyang.
The 85sq m store presents the men’s, women’s
and total look collections, aiming to underline the brand’s lifestyle concept
in a space that incorporates the dark colours characteristic of Moorer
flagships, alternating with the matt brass finishes of the shelves.
“China now represents a great development opportunity for us,” underlines Moreno
Faccincani, CEO of Moorer. “Iit is a country in which we already have many
connoisseurs who appreciate the excellence of our product and we are sure to be
able to establish a dialogue with new local consumers who appreciate our
interpretation of timeless sporting luxury completely and deeply Made in
Italy.”
For Moorer, Shenyang represents the first step in retail growth in China, starting from the northeast region, the coldest area in the country, where the winter temperature can reach -40 degrees centigrade. Moorer’s technical know-how, developed through a constant search for new materials and treatments, lends itself well to offering local customers high-performance garments combined with a typically Italian savoir-faire, with an almost sartorial taste.
