The casual and streetwear brand is preparing to open a flagship in the London neighbourhood of Carnaby this spring.
To be situated on the corner of Carnaby Street and Beak Street, the store – which will be the first bricks-and-mortar location for the brand – will span two floors and cover an area of 1,400sq ft. A prime position under the ‘Welcome to Carnaby Street’ arch is expected to offer the store a strong standing with customers.
The year 2022 marks a big one for the Nicce brand, with a new collection and direction set to be announced in the coming months. According to the company, the physical space will allow customers to engage with their products and experience the brand in real-time during a period of evolution.
Chief Commercial officer Matt Bullock said that the store opening “is part of our continued investment into direct-to-consumer, accelerating the brand’s awareness through a priority retail trade zone and providing a space for customer interaction and community building, that remains at the core of our brand values.”
