The brand’s first digital model, who is now showcasing some of the season’s hottest trends, represents Pretty Little Thing’s first steps into the Metaverse.
In line with the launch of the digital model, temporarily called Virtual Girl, the brand has announced a competition to find a proper name. Customers can put forward their suggestions and proposed names on an Instagram post that shares the metaverse news. The person behind the winning entrant will win the chance to be turned into another virtual model to be featured on the site.
A statement from the retailer said: “As a reactive brand we have always listened to our customers’ requests to provide them with innovative and progressive content. Virtual Girl bridges the gap between metaverse and real life, where for the first time, our customers can discover Pretty Little Thing products showcased by the latest addition to our model/influencer family.”
They added: “We are excited to see how our followers connect with Pretty Little Thing on this initiative work with us develop Virtual Girl’s journey at Pretty Little Thing.”
