The new project called Superself offer both online and offline shoppers the opportunity for ‘self-discovery’ through personal innovations and self-care projects.
The newly launched wellbeing and retail project is in keeping with the company’s 2022 creative theme of Superfutures. The Superself activation will include Retail Therapy and coaching experiences in partnership with Stack World. This service will allow customers to book everything from breathwork sessions to sex therapy, all available to take part in online or in store.
Other services that will be available will include ‘A Safe Trip’ sensory podes by Sensiks, which will be available in physical stores, and offer customers a multi-sensory experience that aims to optimise mental wellbeing.
Product curations will also be prominent throughout Selfridges stores, with lifestyle and beauty solutions available throughout the course of the year and beyond. Several treatments including an in-store hair salon and The Light Salon, which specialises in skin conditions and insomnia will be available for guests, as well as a number of vitamin brands.
