Following its launch into the Middle East, Cloud7, a lifestyle brand from the Kerten Hospitality portfolio is entering Europe, with a boutique set to open in the centre of Rome.
The Cloud7 Hotel Rome project will be an innovative community-centric project that will provide guests with an authentic Roman lifestyle meanwhile collaborations are set to take place in the hotel’s immersive communal spaces.
Kerten Hospitality is collaborating in the conversion of a multi-generational building in the city centre, situated between Via del Corso and Via di Pietra, a few steps from the Trevi Fountain and the Pantheon. The aim is to create a fully sustainable lifestyle boutique hotel and the partnership with the Santucci family, the owners of the property, will see a complete redevelopment of the building.
Theo Bortoluzzi, Kerten Hospitality Business Development Lead for Europe, said: “After we have expanded our footprint in the Middle East and North Africa region, we are very proud to enter the European market with our innovative concept Cloud7 right through the gates of Italy’s capital.”
