Set in the fashionable Hannam district of Seoul, South Korea, Breitling’s newest flagship features a street-level Breitling Café and its first-ever restaurant, Breitling Kitchen.
Breitling has officially opened its newest – and largest – flagship, the 750sq m (8,000sq ft) Breitling Townhouse Hannam. Two floors combine retail with a Breitling Café, terrace, and the first-ever restaurant, Breitling Kitchen. This opening sets the tone for Breitling’s move into new offerings that go beyond its core watchmaking business.
“It’s the complete Breitling experience under one roof,” says Breitling CEO Georges Kern. “This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you step in, you’ll recognize the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury.”
Breitling’s global points of sale take the form of chic industrial lofts that pair vintage decor with streamlined contemporary design for a modern-retro feel. A second recurring motif is “air, sea, and land” – the three universes that the Breitling watch families were developed for. In the Breitling Townhouse Hannam, these complimentary design themes play out on their largest scale yet.
In the bigger picture, this opening offers a hint at what to expect from Breitling as a leader in the neo-luxury space. With hospitality becoming an increasingly important part of the brand footprint, stay tuned for future developments.
