Located in The Mall of Oman in Muscat, the brand has officially opened its first brand store in the country.
The newly-launched Under Armour store is the first in the region to be designed and fitted out to create an elevated, seamless and consumer-friendly retail experience. The new store concept is designed in line with the brand’s global guidelines to ensure a smooth walk-through experience for customers with a visible display of all apparel, footwear and accessories.
The store will host the brand’s latest male, female and kids’ sports apparel, in addition to the latest pieces from the brands training, running, golf and massively popular Rock collections, which have been designed in collaboration with Dwayne ‘The Rock Johnson who is the brand’s global brand ambassador.
“We are delighted to open our first store in Sultanate of Oman and in the newest, largest mall in the country. Our store will be our pinnacle expression in the country. The store will be the home of performance apparel, footwear and accessories, a brand and fitness destination that will expertly meet the needs of all our customers in a modern, state-of-the-art environment. Oman is a wonderful country filled with diversity amazing people we are thrilled to be a part of the community. We can’t wait to meet our customers in the store”, said Lee Devon, Vice President for Under Armour Middle East.
