The pair has collaborated to create an 11-piece clothing range, which will launch in 60 stores on 19 February.
The 11-piece clothing range will go on sale in as many as 60 Primark stores later this month with a pop-up boutique also planned on Dean Street in London’s Soho, ahead of the launch on 19 February. The pop-up is accessible by appointment only with 300 slots available on 17 and 18 February which can be booked on their Instagram and Facebook pages at 10am on 10 February.
The launch of this range coincides with the opening of Tasty by Greggs, the food chain’s largest ever branch inside of Primark’s Birmingham flagship. The 130-seater café will open on the mezzanine level at Primark with a menu that includes the brand’s iconic treats such as sausage rolls, bakes, pizzas, sweet treats and coffee.
The Tasty be Greggs store design will include a doughnut-inspired seating area, a sugar strand doughnut swing and a picnic area. Furthermore, there will be a refillable water station and a self-serve coffee cart where customers can skip the queue and purchase drinks using contactless payment.
