Deal Unveiled to Attract Global Gaming Talent to KSA

New studio will relocate to Neom’s Media Hub in 2023 and produce top-quality products for gamers.

Neom, Saudi Arabia’s $500bn city of the future, on Friday announced a joint venture agreement to establish a gaming studio as part of plans to create a global media hub.

MBC Group and Neom have signed a deal to establish the first AAA games development studio in the region. Currently being incubated with developers from all over the world, the studio will relocate to Neom’s Media Hub in 2023 and produce games for local, regional and international gamers. The partnership highlights Neom’s push to create a new centre for the region’s media and creative industries.

The AAA gaming studio will form an integral part of the Neom Media Hub, facilitating the continued growth of this rapidly expanding industry, a statement said. It added that by attracting global talent to Saudi Arabia, the gaming studio will create opportunities for regional gamers and developers seeking to build a career in the industry.

Further to the core studio disciplines of game design, programming, art and audio production, the studio is expected to create significant job opportunities across many directly linked industries inclusive of distribution, marketing, publishing and supporting services.

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