Landsec has signed Adam Breeden’s new immersive, state of the art Formula 1 racing simulation experience.
Situated at the City of London’s premier retail and leisure destination, One New Change, the first-of-its-kind and all-new attraction will bring a truly unique experience to London, building on the growing popularity of one-of-a-kind leisure offerings and the increased demand for competitive socialising across the capital.
The new attraction, which will span an area of 14,700sq ft and will launch Q4 this year, has been imagined and created by Kindred Concepts, a new company founded by Adam Breeden, co-founder of Puttshack, Flight Club, Bounce, All Star Lanes and Hijingo. The new concept fuses gaming and racing, with the fun of competitive socialising and the glamour and spirit of Formula 1. The venue will also boast an impressive feature bar with an extensive offering, surrounded by dining and drinks areas with elevated food menus.
Adam Breeden, Founder and Chief Executive Officer of Kindred Concepts, said: “When people come to one of our venues, we have to wow them and give them an unforgettable experience, and this new concept is going to take people’s breath away. With our experience creating best-in-class concepts and operations, and the strength of the Formula 1 brand, we are going to take competitive socialising to the next level, marrying cutting edge technology, a premium F&B offering, and a stunning setting, with the unrivalled glamour and excitement of F1.”
