The Australian ingestible beauty brand will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport.
The pop-up has been brought to life with Heinemann, which entered the Australian retail market in 2015 and has since worked to deliver innovative initiatives and products to passengers in Sydney International Airport. The company operates more than 340 duty-free travel stores, fashion boutiques and concept stores at 74 airports across 28 countries.
Products available at the new Vida Glow pop-up include the brand’s antioxidant supplement, which seeks to combat premature ageing, and targeted ‘Radiance’ capsules which are aimed at dulled and discoloured skin.
Vida Glow Founder, Anna Lahey, said: “We’re so excited to officially enter into travel retail with a global power player like Henemann. They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”
The brand also intends to launch with Dufry at Melbourne Airport in March and Lotte in Sydney in April.
