The cosmetic brand is continuing its expansion in Spain with a new store opening at 8 Goya Street in the country’s capital city.
The new space has been conceived as a flagship, offering characteristic services of the cosmetics company including professional advice and the texture demonstration faucet. The store also includes some of the brand’s other pioneering services such as recharging sources and recycling bins implemented in collaboration with American company, TerraCycle.
Speaking of the new store, General Director, Southern Europe, L’Occitane Group, César Pérez Luna, said: “This new opening constitutes a new opportunity for L’Occitane-en-Provence to publicise its recycling initiative, which were born to promote the necessary change towards a more sustainable and responsible consumption model.”
This new flagship is the third establishment for the brand in the capital. Meanwhile, the store is present throughout Spain with a commercial network of 45 own stores, 500 perfume distributors and several corners in El Corte Inglés department stores, as well as through an online presence.