The global brand development, marketing and entertainment company has announced a new and enhanced partnership with Foot Locker Inc.
Through this agreement, Foot Locker Inc. and its brands will deepen their assortment with Reebok and will exclusively carry select Reebok footwear models for men, women and kids in its company-owned stores and complementary e-commerce websites in the United States. This includes exclusivity of iconic basketball footwear from celebrated names and collections including styles from Allen Iverson and Shaquille O’Neal in the United States.
“We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand,” said Jamie Salter, Founder, Chairman and Chief Executive Officer at ABG. “We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product.”
Foot Locker Inc. will work with Reebok Design Group (“RDG”), the global brand hub for design, development and innovation, and the supplier of core product categories. Foot Locker Inc. anticipates the rollout of an expanded Reebok assortment across its various banners to begin in fall 2022.
