Shaftesbury has announced that popular Danish fashion retailer, Colorful Standard, has opened a permanent flagship space in Seven Dials.
This coincides with the opening of two new experience-led retail brands within the Seven Dials neighbourhood, Apex Rides and Hidden Planet, demonstrating the destination’s continuous retail appeal.
Colorful Standard was first introduced to Seven Dials last year, with a pop-up store located on 18 Earlham Street as part of the retailer’s London expansion. Going from success to success, the sustainable essentials brand has become the latest retailer to take permanent space at Seven Dials, opening in the neighbouring 872sq ft unit on 16 Earlham Street.
Tue Deleuran, Founder and CEO of Colorful Standard, commented on the new signing: “The UK is our fastest growing market, so it was a natural development for Colorful Standard to open a second flagship store in central London. The multicultural and diverse catchment Seven Dials attracts, makes it the perfect location for this flagship, and it has been great to work so closely with the Shaftesbury team who are committed to creating opportunities for environmentally conscious brands.”
