Digitally-Native Wellness Company Expands in Brick-and-Mortar

Therabody has announced that five whole-body wellness centres will open soon under the Reset banner.

The company, which is best known for its percussive massage therapy devices, also intends to open six standalone retail stores and a total of 22 physical locations opened by July 2022. Alongside this, several additional Reset and retail locations are currently in the planning stages and are intended to open later this year.

The reset wellness centres are designed to deliver a spectrum of mind-body health and wellness services, providing clients with access to premium technologies and connecting them to trained professionals who can guide them through a curated experience. According to Therabody, the majority of the solutions offered at Rest are typically only available to professional athletes however the Reset model intends to democratise these technologies so they are available to everyone to benefit from.

“Reset reflects our vision to empower people around the world to live healthier lives,” said Therabody CEO Benjamin Nazarian. “Everything we do in life is a stressor, from sitting on video conferences all day to managing hectic schedules to completing a half marathon, our solutions help you reset your mind and body. Reset allows people to proactively take care of their bodies, reducing medical and societal costs as well as use of pain medication.”

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