MATE Parks Up in Seven Dials

Shaftesbury has officially announced Danish lifestyle brand and e-bike retailer, MATE, has now launched in Seven Dials for its first UK store on 72 Neal Street.

Spanning two floors and totalling 2,096sq ft, MATE Seven Dials represents the brand’s first bricks-and-mortar site in the UK and stocks its full collection of sleek, foldable, and practical e-bikes in several colourways. The Seven Dials store provides an engaging and integrated retail experience, offering test rides that allow visitors to trial the high-performance e-bikes.

The launch of MATE is aligned with the destinations focus on sustainable retailers and providing visitors with an alternative electric form of transport whilst moving around the city.

Samantha Bain-Mollison, Retail Director at Shaftesbury, commented on the launch: “MATE is an on-trend emerging brand, with an intrinsic link to sustainability, making it a natural fit for Seven Dials. For brands looking to establish a UK presence, Seven Dials presents the perfect destination to make their mark and MATE is an excellent example of this.

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