Lifestyle retailer MINISO is officially welcoming customers at the prime location in SoHo, New York City, bringing its signature vibrant, fun, and quality products to residents of the Big Apple.
The brand’s 7,974sq ft $10 N’ Under store is situated at 490 Broadway within a heritage-listed building which once housed a high-end homeware emporium that counted the country’s First Lady Mary Todd Lincoln among its clientele. Packed with more than 3,000 products designed to bring joy to every shopper, 95 per cent of the items are priced at $10 and under.
Shoppers can find a plethora of fun-filled interactive experiences such as the claw machine and selfie-zone scattered across the store’s six unique shopping areas: yummy, cute & fun, connected, essentials, fresh, and gorgeous.
“New York City is vital to our expansion plans in North America. The flagship store gives us a chance to bring well designed, functional, and fun products to New Yorkers – all for $10 N’ Under – in the historic, trendy SoHo neighbourhood. Our success with the SoHo pop-up store last year proved there is a market for us here,” said Andrew Xie, MINISO North America General Manager.
