The activewear fashion brand plans to open 30 new stores in 2022 as it expands its brick-and-mortar footprint.
The new locations will bring Fabletics’s global brick-and-mortar presence to more than 100 storefronts by the end of the year. The company added that it opened 21 stores during the pandemic (2020 – 2021). Also, in July 2021, Fabletics entered the resale market in collaboration with online resale platform ThredUp.
“Fabletics has proven that shoppers want the flexibility of both in-store and online shopping,” stated Adam Goldenberg, CEO and Co-Founder, Fabletics. “Despite the challenges we faced during Covid-19, we see a rebound on the horizon for retail and are doubling down on expansion efforts in response. We’ve chosen new locations based on growing demand from our members in these areas and can’t wait to bring the brand closer to our customers’ homes.”
Fabletics was founded online in 2013 with a subscription-based model. The brand, which now counts more than two million members, started expanding in brick-and-mortar in 2015. Stores incorporate proprietary technology that elevates the shopping experience and seamlessly links online and offline activity for members and employees. The technology enables sales associates to deliver a personalized touch informed by member preferences through custom handheld POS systems.
