National bed retailer Dreams, along with its luxury brand Feather & Black have launched a new store in Wednesbury.
A result of a massive investment from Dreams’, this new store is expected to become one of the best performing units within its portfolio.
Jonathan Hirst, Chief Executive of Dreams, said: “Feather & Black has been extremely prosperous over the last year; a real mark of achievement amongst a challenging environment. This latest opening further underlines our commitment to boosting our bricks-and-mortar presence and represents one of our biggest investments to date. We can’t wait to welcome visitors in-store.”
Suzannah Taggart, Director of Feather & Black, added: “We’re thrilled to add the Wednesbury store to our growing physical portfolio. We have seen real success with the Feather & Black showrooms over the last year, with their distinct aesthetic really resonating with customers.”
