Indonesia’s e-commerce platform, Bukalapak has collaborated with Trans Retail Indonesia and Growtheum Capital Partners to launch AlloFresh.
Allofresh is an online grocery platform offering over 150,000 stock-keeping units (SKUs) in 144 categories with the aim to provide three-hour and quick commerce delivery options across Indonesia.
“AlloFresh’s presence will reinforce Bukalapak’s position as the leading all-commerce technology company, including O2O offerings, while expanding our broader range of customers in the retail ecosystem. Similar to our Mitra Bukalapak initiative, the combination of the unique model and the thriving partnership will create tremendous opportunities to cater to the growing demand in this segment,” said Willix Halim, CEO Bukalapak.
Despite the significant increase in e-commerce activity, the current online grocery market accounts for less than 2 percent of Indonesia’s total grocery retail spend.
“This is remarkably low as grocery accounts for 50 per cent of all retail spend in Southeast Asia. As an incoming Independent Commissioner of AlloFresh, I’m thrilled to bring the convenience of online grocery shopping to millions of Indonesian consumers,” said Olivier Legrand, Transaction Advisory Member of Growtheum Capital Partners.
