Companies Partner up to Promote Initiative

UAE Jiu-Jitsu Federation (UAEJJF), the nation’s governing body for the sport, has partnered with the Department of Education and Knowledge (ADEK) to support Abu Dhabi Reads, an initiative designed to foster reading as a daily habit across many of the UAE capital’s communities.

Emirati author Noura Al Shemiri will read her own book series Hosn Al Emarat to children at Umm Al Emarat Park on the 18th and 20th of March as part of the UAE Reading Month celebrations. The jiu-jitsu-themed book collection was released by the UAE Jiu-Jitsu Federation last year and teaches children about the UAE’s culture, traditions, and values through the sport.

The eight-part series transmits the noble ideals and traditions of jiu-jitsu to a younger generation in a unique and captivating way. Through fictional jiu-jitsu characters, Noura cleverly uses sports, particularly the UAE’s national sport of jiu-jitsu, to engage the younger population.

“Education is how the UAE’s traditions and heritage are preserved,” Al Shemiri said of her involvement in Abu Dhabi Reads. “My participation in Abu Dhabi Reads is part of a larger and more comprehensive effort to contribute in enhancing our youth’s knowledge of UAE culture, arts, and sports. It is our responsibility as adults to promote a reading culture among our children. They must realise the importance of reading. Our visionary leaders are constantly encouraging youngsters to read and develop a love for books and this month serves as a reminder of the importance of nurturing a passion for reading among future generations.”

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