Starbucks have announced an integrated partnership with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network.
Customers will be able to enjoy more personalised and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts. Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March with 40 stores in the Metro Manila area.
“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, Vice President, Product and Marketing, Starbucks Asia Pacific. “Our partnership with Grab allows us to provide more options for customers to create a Starbucks Experience that is right for them, while also helping to deliver positive impact in the communities we serve through FoodShare program.”
