The brand has launched its first address in Paris and the store is situated in the lively Le Marais neighbourhood at 118 rue Vieille-du-Temple.
This will quickly be followed up with the launch of a second, smaller Ganni store, which will welcome visitors from 24 March at Rue du 29 juillet in the chic Saint-Honoré district.
Shades of lemon yellow, baby pink, and sky blue line the walls of the rue Vielle-du-Temple store that covers 130sq m and two floors), welcoming customers into a bubbly atmosphere. Parquet and tile floors, origami chandeliers, and artworks on walls mimic a trendy apartment’s interior.
“We want to create that special feeling of being at home here. The shop is inspired by our home in Copenhagen, where we love to entertain our friends,” said Ditte. The charming and eclectic Marais district, with its restaurants, cool designer boutiques, and vintage shops does actually resemble the Danish capital a bit. The label, created in 2000 by gallery Owner Frans Truelsen and taken over in 2009 by the Reffstrup couple, offers a cool and feminine Scandinavian style enhanced by colourful and trendy patterns, reflected in its cheerful and cosy boutiques. Furniture made by Danish designers highlights the brand’s roots, while recycled plastic catwalks provide a futuristic ambiance.
