SSP Group announced earlier this month that the company has secured a deal to develop the F&B offering at the new Huaguoshan International Airport, serving the port city of Lianyungang in Jiangshu, China.
SSP will play a central role in the development of Huaguoshan Airport’s food and beverage portfolio. The company will operate five concession units throughout the airport, with two landside and three airside under the three to five-year contract.
The company will introduce passengers to a mix of international brands, including SSP’s own coffee brand Ritazza, fast-food chain Burger King, Chinese restaurant A’Xiang Rice Noodle and Sichuan cuisine restaurant Rong Li Ji. Reflecting how customer experience expectations have shifted since the start of the pandemic, the F&B units will be self-service and mobile ordering enabled.
The introduction of Rong Li Ji at Huaguoshan Airport marks SSP’s first venture with the Chinese brand. Further units are expected to open at other locations across the region at a later date.
“Our partnership with Huaguoshan Airport enables us to demonstrate our expertise and commitment to adapting to meet changing customer expectations. Over the past two years, we have seen a marked shift in the way customers wish to interact with F&B outlets. With this latest contract win, we endeavour to elevate the experience that customers have come to expect from us through the implementation of digital ordering services. Passengers that visit Huaguoshan Airport can now order from their favourite local and international brands in the way that suits them,” said Jonathan Robinson, SSP CEO Asia-Pacific.
