The Argentine women’s clothing firm María Cher has just opened its second store in New York City, US.
As reported from the brand’s official Instagram account, the new location is located at 1071 Madison Avenue in the refined neighbourhood of the Upper East Side of the great American metropolis.
“It turned out to be a process of design and creative integration of great sensitivity and an intense search for expressive balances that are manifested in shapes, textures, functionalities and strong experimentation in concepts of materiality. In perspective, the objects and details seem to have no time, they seem to be found or dreamed but not planned, they appear suspended, emitting a pre-constructive beauty”, detailed the firm in its publication regarding the architecture of the store.
In keeping with the typical imprint of the Big Apple, the place is located on a large corner that preserves the characteristic exposed brick, with a large display case and white iron details.
It is worth remembering that in November María Cher had opened her first store in New York in the prestigious Greenwich Village shopping area, in the Soho neighbourhood, specifically at number 378 Bleecker Street.
