Hisense has opened its first branded store in the Middle East, operated and managed by FGT, at the new Dubai Hills Mall shopping and lifestyle destination, marking a strategic milestone in the technology leader’s regional expansion initiatives.
The landmark opening was attended by regional leadership and representatives from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department.
The new store features Hisense’s complete and award-winning range of smart consumer electronics and home appliance products, including numerous top-of-the-range models of TV’s, laser TV’s, refrigerators, washing machines, dishwashers, microwaves, as well as the newest mobile category and smartphone range. The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in 2018.
“We are excited to announce the opening of our very first physical store here in Dubai. As one of the fastest-growing regions for Hisense globally, our company values of driving innovation and delivering best-in-class quality to customers resonates so well in the Emirates. This is just the beginning of our regional journey; we are already in the planning phase for another flagship store in Qatar, which will be closely followed by two more stores planned in Saudi Arabia this year,” said Jason Ou, President of Hisense Middle East & Africa.
