The leading bedding and linen retailer has announced plans to open up to 30 stores and concessions across the country over the next 18 months, as it targets revenue growth following the success of its recent turnaround strategy.
Julian Charles currently operates from 75 locations and the expansion plans could see that number rise to over 100, with the business looking for additional concessions in allied retailers as well as standalone stores in market towns, where the business believes there is still a significant appetite for high-quality physical retail.
The announcement to grow explosively on the high street also goes hand-in-hand with the rebranding of the business from ‘Julian Charles’ to ‘Julian Charles Home’, as the retailer seeks to expand beyond its leadership in bedding and linen and stake out territory in the wider homewares market.
In line with this expansion into broader homewares, over the last year, the retailer has introduced artificial flowers, practical kitchen accessories, and artisanal candles and scents into its stores. Julian Charles is planning to introduce further product ranges into its new and existing locations over the next year.
These ambitious expansion plans have been announced as the retailer goes into its 75th anniversary year. This marks a new phase in the recent history of the business – as it seeks to go beyond its successful turnaround and pivot toward targeting stable, sustainable growth.
