Pickl is paving the way for the local F&B industry as the first UAE-based restaurant to enter the Metaverse.
Defined as a “simulating digital environment made up of augmented reality (AR), virtual reality (VR), and blockchain, the Metaverse promises to create a space with a rich user experience, while impersonating the real world,” the firm said in a statement.
Pickl fans exploring the Metaverse will be able to participate in exclusive brand-themed games, purchase virtual apparel, and pick up Pickl-inspired NFTs, which can be redeemed for physical items or be used as virtual apparel to customise their avatar.
In addition, Pickl – which was chosen as the best burger restaurent in 2022 by TimeOutDubai – also plans to launch its very first virtual restaurant later this year.
The founder and CEO of Pickl, Steve Flawith said: “We are excited to take our first steps into the Metaverse with the launch of a digital Pickl. It’s the beginning of what we are sure will be a bright future for the brand in the virtual world.
“In the short term, we will be able to hold meetings with our international teams and showcase our brand to our franchise partners in the Metaverse, giving us greater global reach than ever before.”
