Fast-food chain Wendy’s plans to further expand its reach in Mexico, aiming to operate hundreds of restaurants across the country.
The restaurant company currently has 28 outlets, which are located in Ciudad Juárez, Chihuahua, Monterrey and Mexico City.
Wendy’s Latin America and Caribbean Region vice-president and managing director Carlos Ribas said: “We’re answering the call from Mexican consumers to bring more Wendy’s to more people across the country.
“We are actively seeking world-class, well-established franchise partners with strong operations experience, local development expertise and a proven track record with growing brands in Mexico to help Wendy’s reach its full potential.”
The restaurant firm explained that Mexico is a strategic growth market, and it will launch a new national marketing campaign, called ‘Different Inside and Out’ (‘Diferente por Dentro y por Fuera’), to fast-track its expansion plans.
