It becomes the first NEXT in the UK to combine Home, Beauty and Fashion and it has opened its doors at Atria Watford.
Atria Watford, one of the UK’s most popular retail and leisure destinations, owned by property company SGS, is pleased to announce that its new NEXT store, incorporating a Mamas & Papas concession, opened its doors this week. The store is spread over three floors and combines the brand’s home, beauty and fashion offerings under one roof in a UK first. The unit covers 94,478sq ft in total and was signed on a 10-year lease.
The unit now also houses a 1,270sq ft Mamas & Papas concession on the mezzanine level, stocking essential baby products. The store’s adjoining Victoria’s Secret unit also welcomed its first shoppers this week. The leading US lingerie, clothing and beauty retailer opened a 4,500sq ft unit, adjacent to NEXT’s new offering. This has links to the main NEXT sales area, as well as a new, separate entrance.
Steve Gray, Head of European Retail Asset Management at Global Mutual, commented: “We’re delighted to see NEXT and Victoria’s Secret welcome their first shoppers. Both have been eagerly anticipated. NEXT’s combined store is a UK first – which is hugely exciting – and the unit will now also incorporate Mamas & Papas, a brand much loved by our visitors. We’re currently seeing more and more retailers making use of concessions to diversify their offer and drive footfall – a trend we expect to persist.”
