With a sales area of 320 square meters, the Ostwestfalen can now be found in a central location on Poststraße 9-11.
When it comes to shopfitting, Brax relies on a showroom concept. The focus of the goods presentation is the outfit character, which is underlined by newly developed figures.
“With the store in Hamburg, a dream has come true for us. Hamburg is one of the top three metropolises in Germany and is therefore ideal for our expansion,” says Marc Freyberg, Managing Director and company spokesman at Brax.
The Brax Lab capsule collection by Bastian Schweinsteiger and Ana Ivanovic will be shown in a highlight area. “Of course, we also use the charisma of our brand ambassadors Ana and Bastian on a large screen, who present their favourite outfits digitally in addition to our campaign films,” says Freyberg. The urban store concept also includes a lounge with a coffee bar.
