The Scottish brewery and pub operator BrewDog, which recently signed a 15-year lease at Festival Place, opened for business on 8 April.
The bar venue, which will bring a unique craft beer offering to Festival Place, is housed on Festival Square located near the East entrance of the centre and features an industrial design achieved through reclaimed materials.
BrewDog is the latest F&B operator to join Basingstoke’s Festival Place. This follows the recent arrival of Five Guys and is indicative of Festival Place’s strategic leasing policy, with a renewed emphasis on the food and beverage (F&B) provision to complement the traditional retail offer.
Russell Jewell, Head of Private Equity Funds at AEW, said: “The arrival of a flagship brand like Brewdog is a strong endorsement of Festival Place’s evolving F&B offer and will be a welcome addition to our varied roster of operators in that category.”
Festival Place (Basingstoke) reported positive trading performances for 2021, with more than 20 new leases/lease renewals agreed, reflecting its continued resilience and relevance as a key retail and leisure destination. In March 2022, F&B performed strongly within Festival Place with fast food reporting an uplift in revenue of 11.6 per cent vs. 2019.
