Leading retail conglomerate Majid Al Futtaim and information technology company Merge have teamed up to launch the ‘Malls Adopt Sign Language’ campaign within Al Futtaim’s Egypt properties.
The initiative provides free sign language interpretation to those with hearing impairments through a smartphone application, with the aim of building an inclusive society.
The campaign will run for one month within Mall of Egypt, City Centre Almaza, City Centre Alexandria and City Centre Maadi. Available on the “Merge Sign Language Interpreter” application, the service provides visitors with access to video calls supported by advanced technology in addition to certified sign language interpreters.
Shoppers can download the Merge application by scanning the QR code available at the customer service desks located within the four malls, which will provide them with 30 minutes of free access and 60 per cent discount when recharging the balance.
Ramy Qaddoumi, Founder and CEO of Merge Technology, said: “This will bring our community closer together and embed positive values of social responsibility within it. Launching this free sign language simultaneous interpretation initiative across four malls is an integral part of our strategy, which aims to support the needs of those with hearing impairments in the community and will be instrumental in achieving our goal of supporting those with special needs in every area of life.”
