Veda and its subsidiary Lavoya have signed a franchise agreement with the up-and-coming international brand Joe & The Juice, a Danish health-conscious F&B chain.
The agreement will drive the opening of 10 stores in the next two years. Lavoya is a contemporary brand established with the purpose of significantly transforming dining experiences, including introducing new and experiential casual dining concepts to reshape the F&B industry in the GCC.
The franchise agreement announces the arrival of Lavoya and Joe & The Juice into the Dubai market, boosting their reputation. It is the perfect fit for Dubai with its cosmopolitan population, healthy lifestyle and increasing focus on sustainability among the dynamic, younger generation.
Fahad AlHokair CEO, Veda Group, said: “We are delighted and honoured to be partnering with such an exciting, hip and solid brand like Joe & the Juice. I believe this is a perfect match that will allow our group Veda Holding and our Operating Company, Lavoya to continue on its growth path by adding quality brands to its current portfolio. I look forward to being part of the amazing growth story of Joe & the Juice in our region.”
Walid Hajj, CEO, Lavoya Group, said: “Our union with Joe & The Juice is a meeting of two labels that illustrate the same values and ethos on many levels. Lavoya is a premium store-front operator focusing on introducing a diverse portfolio of exciting brands and innovative culinary offerings to the restaurant industry in the GCC. We are always on the lookout for international franchises, forging new partnerships, entering new markets, and opening chains of customer-facing restaurants.”
