The luxury Swiss watchmaker proudly announces the opening of a new boutique in the heart of London’s iconic Covent Garden.
Echoing the modern spirit of TAG Heuer, the 82sq m boutique features contemporary design notes such as touches of cool racing grey, sleek glass and polished mirror finishes. Decorating the boutique are artwork and objects that welcome visitors to discover the heritage and partnerships of the brand, including videos of world-renowned tennis player and Ambassador Naomi Osaka, and campaign imagery of Porsche, a partner of TAG Heuer.
The new space – the second stand-alone TAG Heuer boutique in London, joining the flagship on Oxford Street – presents the very latest innovations including the TAG Heuer manufacture Heuer 02 movement, special editions and haute horology timepieces that represent the very best in high-end watchmaking.
Located on James Street, which leads down to the pedestrianized Covent Garden Piazza, the boutique offers a selection of TAG Heuer’s iconic heritage timepieces including the Autavia – which this year celebrates its 60th anniversary – the recently enriched Aquaracer Professional collection, and the much-anticipated TAG Heuer Connected Calibre E4. Having been pioneered since 2015, this latest generation of Connected will be the focus of the window displays that welcome visitors into the new space. The boutique will also offer specialist TAG Heuer Connected Calibre E4 services including interactive displays, enabling visitors to explore its breadth of wellness and sporting functionalities.
