Careste is ensuring that online shoppers can have the same level of fitting accuracy they get in a brick-and-mortar store.
Chain Store Age recently spoke with Celeste Markey, Founder and CEO of sustainable on-demand luxury fashion brand Careste, about how her company is leveraging the 3DLook YourFit 2.0 omni-channel fitting room platform to obtain accurate measurements from online shoppers. Careste provides custom-fit fashion items, using a base of 22 sizes that can be customized as desired for any body type.
“Our challenge, which also happens to be our mission, is to end the fashion waste that accumulates through mass over-production and over-consumption,” stated Markey. “Since our founding, we have been searching for a body scanning technology to complement our mission, our micro-size offering, and our unique on-demand luxury supply chain.”
As it did for so many other retailers, the Covid-19 pandemic accelerated Careste’s need to provide advanced online customer service, including meeting the demand for accurate size and fit preference recommendations.
“Consumers would shop from their phones and laptops, and finding the right fit and understanding how clothing looks on them has become a big barrier to purchase,” said Markey. “With so many options for consumers to choose from today, a bad fit experience creates an easy way for consumers to shop elsewhere. Additionally, digital consumers are choosing to spend their money with purpose-driven companies with sustainable practices.”
