The experiential retailer, which is part toy store and part family activity centre, is opening its first location on the West Coast, at Century City in Los Angeles, as part of its national expansion.
It will be Camp’s ninth store overall and the first of many on the West Coast, the company said. Opening on 23 April, the 7,000sq ft Century City outpost will feature a curated “canteen,” or retail space, selling toys, gifts, books and accessories for all ages. The area will feature Camp’s signature “Magic Door,” a speakeasy-style pivoting wall that leads to interactive themed experiences that will change seasonally.
The new Camp location will open with the company’s signature theme of Base CAMP. If offers an immersive summer camp-themed experience where kids will go from cabin to cabin, enjoying signature arts & crafts, sports, dance, theatre and more.
“Families have very few places that become part of their routine where they can have fun, escape, and build memories together,” said Ben Kaufman, Founder and CEO, Camp, which was honoured as one of Chain Store Age’s 2022 Breakout Retailers. “Los Angeles has been at the top of our wish list for several years, and we are incredibly excited to build our community on the West Coast.”
