Alibaba Group’s B2C e-commerce platform Tmall launched eco-friendly product labels to help consumers check the impact of their purchases on the environment and make more sustainable choices.
The platform started labelling electric goods this April and will gradually add other shopping categories. On the product display page, a label shows the carbon emissions buyers could save by using an energy-efficient device versus a regular appliance.
“We want consumers to feel the impact of their purchasing decisions and drive them towards eco-friendly purchases,” said Sun Yan, Head of Consumer Electronics ESG in Alibaba’s China Digital Commerce unit.
Merchants can submit their products to Tmall for review. To date, Tmall has categorised over 300,000 energy-efficient home appliances from 3,000 merchants. Shining a light on carbon-conserving products brings Alibaba one step closer to reaching its 1.5 gigatons decarbonisation goal by 2035.
“We aspire to be a force for positive, innovative change in society,” group Chairman and CEO Daniel Zhang said in an earlier statement announcing the company’s carbon neutrality goal.
