The company is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements.
First launched in December 2020 with casual tees, the retailer is now adding athletic shirts that can be customised in close to 50 different ways by selecting from different fit options, necklines, sleeve length, colours and more. The shirts can also include your name printed on the label as an added perk.
To use Made for You, the customer will measure their body with the Amazon app. They’ll first enter their height, weight, body style, and upload two photos. Made for You’s 3D scan technology will then use this data to determine the customer’s body measurements. Of course, those who had already ordered from Made for You in the past don’t have to repeat the process to buy the new shirt — they can just customise their new shirt and place an order.
As customers browse the various style options on the service, they can also visualise the fit of the shirt on an avatar through Made for You’s virtual try-on technology. This gives them a better idea of what the clothing would look like on their own body.
Amazon says the new athletic tees feature a soft, recycled polyester fabric with moisture-wicking and anti-odour properties. By comparison, Made for You’s original product was a casual tee that customers could choose in either soft, lightweight cotton blend fabric or a slightly stretchy, medium-weight fabric made of 100 per cent pima cotton.
