Sonder Announces Major UK Expansion

Sonder, a leading next-generation hospitality company, will announce significant growth to its UK and Ireland portfolio.

In April 2022, Sonder opened The Henry, a 102-key hotel close to Hyde Park in Bayswater, and The Voyage, a 53-key hotel on Norfolk Square close to Paddington Station. A further property on Norfolk Square will follow shortly: The Rove, with 74 keys. Additionally, in the second half of 2022, Sonder will open an 86-key hotel near to Bedford Square in Bloomsbury. All are located close to major business districts, tourist attractions and transport hubs, and have been updated to offer Sonder’s signature exceptional design and tech-enabled, modern service. Building on recent expansion, with an ongoing focus on prime locations, these four properties will join the six existing hotels in Sonder’s London portfolio.

“As a high-growth global hospitality company, we are excited to expand our unique design and tech-powered hospitality offering across the United Kingdom & Ireland, with the opening of a number of new hotels in the region,” said Oliver Armitstead, Regional Director of Real Estate at Sonder. “The modern traveller demands digital service and thoughtful design, both of which we deliver across our portfolio worldwide. For owners, we offer competitive partnership terms with secured income, and we remove operational responsibilities. Following Sonder’s recent public listing, we’re advancing ambitious growth plans worldwide.” 

“Sonder are innovators in the hospitality space and have been a reliable property partner for us; which is why we are pleased to collaborate with them on a second London hotel. The Bloomsbury location will offer thoughtfully designed accommodation, moments from The British Museum, Oxford Street and the new Tottenham Court Road Crossrail station,” said Steph Thrasyvoulou, Co-Owner at New World Hospitality Limited.

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