Next Friday the Icon Outlet at The O2, London’s premium outlet shopping destination, is to re-open the last remaining stores, just 10 weeks after the extensive damage to the roof of The 02 which was caused by Storm Eunice in February.
Joining the line-up at the same time is Skopes, the independent menswear tailoring brand. The announcement coincides with a strong performance from Icon Outlet’s retailers following the destination’s partial re-opening on 18 March. For March overall, like-for-like sales at Icon Outlet were 64 per cent ahead of the same period in 2019, while average transaction values rose three per cent. The Entertainment District, which features over 30 bars and restaurants, also experienced a successful March, with total net sales up by 51 per cent compared to March 2019.
Skopes is making its Icon Outlet debut with a 2,110sq ft store on the upper level in close proximity to The Cosmetics Company, Hobbs, The Body Shop and ProCook. The brand will complement the re-opening of other leading retailers at the destination, such as Nike, Adidas, Next, Levi’s and Lids, as well as popular leisure concepts, Selfie Factory and Tikky Town.
Janine Constantin-Russell, Managing Director of Icon Outlet and The O2’s Entertainment District, said: “We are so pleased to see Icon Outlet fully open. Despite the temporary closures, we have experienced an incredibly strong March, which is testament to the destination’s appeal to consumers and the commitment of our retailers, restaurants and leisure operators.”
