The retail-led lifestyle district in Edinburgh has let 30,000sq ft of space to TOCA Social, the world’s first interactive football and dining experience, combining immersive football-based gaming with modern Americana-inspired cuisine.
The new brand launched its first venue at The O2 in London last year, boasting three bars, selfie booths, arcade machines and a Willy Wonka-inspired dessert room, and has since announced expansion into Birmingham and even Dallas in the US.
TOCA was founded by Eddie Lewis, a two-time US World Cup and former MLS and English Championship midfielder who developed the TOCA Touch Trainer, a ball machine that is the centre of all TOCA experiences.
The latest signing at St James Quarter will further cements the lifestyle district’s position as a new entertainment, culture and fashion hub that merges seamlessly with the city’s cultural offering and events calendar. Blending the ancient spirit of the city with the dynamic and cosmopolitan soul of the new, it will be yet another reason to visit Edinburgh.
TOCA Social will add 22 boxes and 2 bars in Edinburgh, while supplementing the other nine event spaces at St James Quarter that will host an array of fashion and music events.
