The tech giant will open its second physical store, a location in the Williamsburg section of Brooklyn, New York.
The new outpost opens on 16 June, one year to the day that Google unveiled its first-ever permanent store, a big flagship in Manhattan’s Chelsea neighbourhood.
In a blog on its website, Google Director of Retail Operations David Williams called the upcoming Google Store the first of its “neighbourhood stores.” It will offer similar hands-on experiences with Google products and services as the Chelsea flagship, “but in a more intimate setting that celebrates the unique neighbourhood we’re in,” he added.
The Brooklyn location will feature an upfront installation by Brooklyn-based artist Olalekan Jeyifous, whose work examines the relationships between architecture, community and the environment, Williams said. The store will also host local events to celebrate Brooklyn, including guided walks around the neighbourhood where customers can try out Pixel photography features.
Customers will have the opportunity to picture everyday life with Google products through interactive displays that show how its hardware and services work together. An area with seating will serve as a space for local events and workshops.
